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Marketing planning for services
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Material Type |
Book/ Reference
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Author(s) |
McDonald, Malcolm
Payne, Adrian
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Publication Data |
Oxford: Butterworth Heinemann, 1996
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Physical Description |
X, 364p
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Series Data |
The Chartered Institute of Marketing Series: Professional Development;
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.802
MCD
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