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Business marketing management: a strategic view of industrial and organicational markets
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Material Type |
Book/ Reference
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Author(s) |
Hutt, Michael D.
Speh, Thomas W.
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Publication Data |
Chicago: The Dryden Press, 1985
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Edition | 3rd ed.
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Physical Description |
XXIX, 770p
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.804
HUT
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