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ADVERTISING AND PROMOTION MANAGEMENT
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Material Type |
Book/ Reference
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Author(s) |
Rossiter, John R.
Percy, Larry
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Publication Data |
New York: McGraw-Hill, 1987
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Physical Description |
649p
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Notes |
Includes bibliographies and index
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Subject Area/ Descriptors |
Management
(7076)
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Call Number |
659.1
ROS
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