A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming
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Material Type |
Article
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Author(s) |
L Lowe, Michael (Author)
E Loveland, Katherine (Author)
Krishna, Aradhna (Author)
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Source Journal Info. |
Title:
Journal of Consumer Research
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Volume/ Issue No.: 2019/JUN V.46 N.1
Call No.:658.8005 JCR Location: Periodicals & References Hall - 2nd floor
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Physical Description |
p 159–179
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Subject Area/ Descriptors |
Marketing
(2255)
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Abstract |
Hearing is our highly sensitive warning system. As a sense, hearing has uniquely evolved to perform this alerting function and is perceptive to subtle ambient cues that are associated with threat. We propose that one aspect of sound that may cue such associations is pitch...
Full Abstract
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Journal:
Journal of Consumer Research
(526)
Issu: 2019/JUN V.46 N.1
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