| |
Humor, Comedy, and Consumer Behavior
|
Material Type |
Article
|
Author(s) |
Warren, Caleb (Author)
Barsky, Adam (Author)
Mcgraw, A Peter (Author)
|
Source Journal Info. |
Title:
Journal of Consumer Research
|
|
Volume/ Issue No.: 2018/OCT V.45 N.3
Call No.:658.8005 JCR Location: Periodicals & References Hall - 2nd floor
|
Physical Description |
p 529–552
|
Subject Area/ Descriptors |
Marketing
(2255)
|
|
|
Abstract |
Consumers regularly experience humor while buying and using products, procuring services, and engaging in various consumption experiences, whether watching a movie or dining with colleagues....
Full Abstract
|
| More Articles from:
Journal:
Journal of Consumer Research
(526)
Issu: 2018/OCT V.45 N.3
|
|
|
|
| |
|
Search Through eResources |
● |
● |
Related topics |
|
|
|
|