Consuming Experiential Categories
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Material Type |
Article
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Author(s) |
Shah, Anuj K. (Author)
Alter, Adam L. (Author)
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Source Journal Info. |
Title:
Journal of Consumer Research
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Volume/ Issue No.: 2014/DEC V.41 N.4
Call No.:658.8005 JCR Location: Periodicals & References Hall - 2nd floor
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Physical Description |
p. 965-977
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Subject Area/ Descriptors |
Marketing
(2255)
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Abstract |
How do we maximize enjoyment and minimize displeasure over a variety of events? Previous research has discussed how consumers might focus on savoring individual events or distribute appealing and unappealing events across time to maximize happiness. Building on this work, the current research shows that consumers track not just individual events but also “categories” of events. Consequently, a person who visits a modern art gallery, a classic art gallery, the opera, and a symphony concert could either construe these as four distinct experiences or as two categories of experiences (art galleries and musical performances)....
Full Abstract
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Journal:
Journal of Consumer Research
(526)
Issu: 2014/DEC V.41 N.4
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