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Comments on J. Scott Armstrong’s ‘Evidence-based advertising: an application to persuasion’
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Material Type |
Article
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Author(s) |
Carlson, Les (Author)
Rossiter, John R. (Author)
Stewart, David W. (Author)
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Source Journal Info. |
Title:
International Journal of Advertising
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Volume/ Issue No.: 2011 V.30 N.5
Call No.:659.105 IJA Location: Periodicals & References Hall - 2nd floor
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Physical Description |
p 769-773
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Subject Area/ Descriptors |
Management
(7076)
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Abstract |
The following section features three sets of commentaries by Les Carlson, John R. Rossiter and David W. Stewart, discussing some of the controversial points in J. Scott Armstrong’s preceding paper ‘Evidence-based advertising: an application to persuasion’, followed by a reply to the Comments by Armstrong....
Full Abstract
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Journal:
International Journal of Advertising
(83)
Issu: 2011 V.30 N.5
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