(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
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Material Type |
Article
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Author(s) |
Lowe, Michael L. (Author)
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Source Journal Info. |
Title:
Journal of Consumer Research
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Volume/ Issue No.: 2014/AUG V.41 N.2
Call No.:658.8005 JCR Location: Periodicals & References Hall - 2nd floor
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Physical Description |
p. 489-505
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Subject Area/ Descriptors |
Marketing
(2255)
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Abstract |
Although most consumer self-control decisions are made individually, they are rarely made in isolation. Temptations are often simultaneously encountered by multiple members of a group or dyad and thereby susceptible to social influence. However, little is known about these “parallel” self-control decisions or the resulting social consequences. In a series of studies spanning the domains of money, time management, and food consumption, consumers demonstrated a tendency to bond over matched self-control decisions through “coindulgence” or “coabstinence.”...
Full Abstract
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Journal:
Journal of Consumer Research
(526)
Issu: 2014/AUG V.41 N.2
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