L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Essentials of marketing : a marketing strategy planning approach
| Author |
Perreault ,William D. (Author)
Cannon,Joseph P. (Author) McCarthy ,E. Jerome (Author) | Responsibility Data | William D. Perreault , jr., Joseph P. Cannon, E. Jerome McCarthy | Publication Data | Boston: McGraw-Hill, 2010 | Edition | 12th ed. | Physical Description | xxxix, 691 p. : ill. , maps ;27 cm. | Notes |
- Includes bibliographical references and index. |
ISBN | 978-007108499-4 | Subject Area | Marketing | Subject Headings | Marketing | Call Number | 658.8 PER | More Information by Publisher |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 113659 | 113659 | AVAILABLE | English hall - 1st floor |
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