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         Marketing: an introduction
 

 
Author   Armstrong,Gary (Author)
Kotler,Philip (Author)
Responsibility Data   Gary Armstrong, Philip Kotler
Publication Data   Upper Saddle River, New Jersey: Pearson Prentice Hall, 2007
Edition   8th ed.
Physical Description   xxxii, 522 p.
ISBN   0-13-186591-9    
Subject Area   Marketing
Subject Headings   Marketing
Call Number   658.8 ARM
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