L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Services marketing: concepts, strategies & cases
| Author |
Hoffman,K. Douglas (Author)
Bateson,John E. G. (Author) | Responsibility Data | K. Douglas Hoffman, John E.G. Bateson | Publication Data | Mason, OH: Thomson, 2006 | Edition | 3rd ed. | Physical Description | xix, 588 p. | ISBN | 0-324-42283-0 | Subject Area | Marketing | Subject Headings | Service industries -- Marketing | Call Number | 658.8 HOF | Table of Contents | No Publisher Information |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 101060 | AVAILABLE | English hall - 1st floor |
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