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         Marketing research: within a changing information environment
 

 
Author   Hair,Joseph F. (Author)
Bush,Robert P. (Author)
Ortinau,David J. (Author)
Responsibility Data   Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
Publication Data   Boston: McGraw-Hill/ Irwin, 2006
Edition   3rd ed.
Physical Description   xxvii, 730 p.
Series Data   McGraw-Hill/ Irwin series in marketing;
ISBN   0-07-710936-8    
Subject Area   Marketing
Subject Headings   Marketing research
Call Number   658.83 HAI
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