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         Marketing research
 

 
Author   Cooper,Donald R. (Author)
Schindler,Pamela S. (Author)
Responsibility Data   Donald R. Cooper, Pamela S. Schindler
Publication Data   Boston: McGraw-Hill/ Irwin, 2006
Physical Description   xix, 790 p. + CD-ROM
Series Data   The McGraw-Hill/ Irwin series in marketing;
ISBN   0-07-283786-1    
Subject Area   Marketing
Subject Headings   Marketing research
Call Number   658.83 COO
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