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         Kleppner’s advertising procedure
 

 
Author   Lane,W. Ronald (Author)
King,Karen Whitehill (Author)
Russell,J. Thomas (Author)
Responsibility Data   W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Publication Data   Upper Saddle River, New Jersey: Pearson Prentice Hall, 2005
Edition   16th ed.
Physical Description   xvii, 766 p.
ISBN   0-13-127392-2    
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 LAN
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