L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Services marketing: integrating customer focus across the firm
| Author |
Zeithaml,Valarie A. (Author)
Bitner ,Mary Jo (Author) Gremler,Dwayne D. (Author) | Responsibility Data | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | Publication Data | Boston: McGraw Hill, 2006 | Edition | 4th ed. | Physical Description | xxvii, 708 p. | ISBN | 007-124496-4 | Subject Area | Marketing | Subject Headings | Marketing Service industries -- Marketing Customer services | Call Number | 658.8 ZEI | More Information by Publisher |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 095726 | AVAILABLE | English hall - 1st floor |
|---|---|---|---|---|---|---|---|
| 2 | 101058 | AVAILABLE | English hall - 1st floor | ||||
| 3 | 145640 | 145640 | AVAILABLE | English hall - 1st floor |
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