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         Marketing planning: a global perspective
 

 
Author   Hollensen,Svend (Author)
Responsibility Data   Svend Hollensen
Publication Data   London: McGraw-Hill, 2006
Physical Description   xix, 455 p.
ISBN   0-07-710418-8    
Subject Area   Marketing
Subject Headings   Marketing -- Management
Call Number   658.802 HOL
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1 088924 89871 AVAILABLE English hall - 1st floor PRINT

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