L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Advertising, promotion, and supplemental aspects of integrated marketing communications
| Author |
Shimp,Terence A. (Author)
| Responsibility Data | Terence A. Shimp | Publication Data | Mason, Ohio: South-Western, 2003 | Edition | 6th ed. | Physical Description | xxi, 650 p. : ill. ; 28 cm. | Notes |
- Includes bibliographical references and index. |
ISBN | 0-03-035271-1 | Subject Area | Marketing | Subject Headings | Communication in marketing Sales promotion Advertising Direct marketing | Call Number | 658.82 SHI | Table of Contents | No Publisher Information |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 078812 | 79815 | AVAILABLE | English hall - 1st floor |
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