|
PHILADELPHIA
UNIVERSITY
L i b r a r y &
I n f o r m a t i o n R e s o u r c e s |
|
|
|
|
ONLINE
CATALOGUE |
Integrated advertising, promotion, and marketing communications
|
|
|
Author |
Clow,Kenneth E. (Author)
Baack,Donald (Author)
|
Publication Data |
Upper Saddle River, New Jersey: Prentice Hall, 2004
|
Edition |
2nd ed.
|
Physical Description |
XXVII, 538p. + CD-ROM
|
ISBN |
0-13-140546-2
|
Subject Area |
Management
|
Subject Headings |
ADVERTISING
COMMUNICATION IN MARKETING
|
Call Number |
659.1
CLO
|
More Information by Publisher |
|
|
|
Item Information |
Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type |
1
|
073584
|
74866
|
|
AVAILABLE |
|
English hall - 1st floor |
PRINT
|
|
| Return to Search Form
Item Status With (*). cannot be charged
|