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         The management and marketing of services  
 
Author   Mudie,Peter (Author)
Cottam,Angela (Author)
Publication Data   Oxford: Butterworth - Heinemann, 2003
Edition   2nd ed.
Physical Description   x, 306p
ISBN   0-7506-3594-0    
Subject Area   Management
Subject Headings   SERCICE INDUSTRIES -- MANAGEMENT SERVICE INDUSTRIES -- MARKETING
Call Number   658 MUD
Table of Contents   No Publisher Information

 

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070978 73117 AVAILABLE English hall - 1st floor PRINT
2 070979 73118 AVAILABLE English hall - 1st floor PRINT

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