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         Mastering marketing management
 

 
Author   Cartwright,Roger (Author)
Publication Data   New York: Palgrave, 2002
Physical Description   X, 334p
Series Data   Palgrave master series ;
ISBN   0-333-94897-1    
Subject Area   Marketing
Subject Headings   MARKETING -- MANAGEMENT
Call Number   658.8 CAR
Table of Contents   No Publisher Information

 

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