L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Strategic brand management: building, measuring, and managing brand equity
| Author |
Keller,Kevin Lane (Author)
| Publication Data | Upper Saddle River, New Jersey: Prentice Hall, 2002 | Edition | 2nd ed. | Physical Description | XXVII, 788p | Subject Area | Marketing | Subject Headings | BRAND NAME PRODUCTS -- MANAGEMENT | Call Number | 658.827 KEL |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 070040 | 71114 | AVAILABLE | English hall - 1st floor |
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