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         Brand management: a theoretical and practical approach  
 
Author   Riezebos,Rik (Author)
Kist,Bas (Author)
Kootstra,Gert (Author)
Publication Data   Harlow, England: Prentice Hall, 2003
Physical Description   XVI, 331p
ISBN   0-273-65505-1    
Subject Area   Marketing
Subject Headings   PRODUCT MANAGEMENT
Call Number   658.827 RIE
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1 070041 71113 AVAILABLE English hall - 1st floor PRINT
2 073603 74885 AVAILABLE English hall - 1st floor PRINT

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