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         Consumer behavior: buying, having, and being
 

 
Author   Solomon,Michael R. (Author)
Publication Data   Upper Saddle River, New Jersey: Prentice-Hall, 2002
Edition   5th ed.
Physical Description   XVII, 549p.
Series Data   The Prentice Hall international series in marketing;
ISBN   0-13-091360-X    
Subject Area   Marketing
Subject Headings   CONSUMER BEHAVIOR
Call Number   658.8342 SOL
Table of Contents   No Publisher Information

 

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