L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Essentials of services marketing: concepts, strategies, and cases
| Author |
Hoffman,K. Douglas (Author)
Bateson,John E. G. (Author) | Publication Data | Mason, Ohio: South-Western, 2001 | Edition | 2nd ed. | Physical Description | XXI, 569p | ISBN | 0-03-028892-4 | Subject Area | Marketing | Subject Headings | SERVICE INDUSTRIES -- MARKETING | Call Number | 658.8 HOF | Table of Contents | No Publisher Information |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 073506 | 71090 | AVAILABLE | English hall - 1st floor |
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