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         CRM at the speed of light: capturing and keeping customers in internet real time
 

 
Author   Greenberg,Paul (Author)
Publication Data   New York: McGraw-Hill/ Osborne, 2002
Edition   2nd ed.
Physical Description   XVI, 480p
ISBN   0-07-222416-9    
Subject Area   Marketing
Subject Headings   CUSTOMER RELATIONS -- MANAGEMENT ELECTRONIC COMMERCE
Call Number   658.812 GRE
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