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         Strategic Marketing Management: planning, implementation and control
 

 
Author   Wilson,Richard M. S. (Author)
Gilligan,Colin (Author)
Publication Data   Oxford: Butterworth - Heinemann, 1997
Edition   2nd ed.
Physical Description   XX, 827p
Subject Area   Marketing
Subject Headings   MARKETING -- DECISION MAKING MARKETING -- MANAGEMENT
Call Number   658.802 WIL

 

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