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         The fundamentals and practice of marketing  
 
Author   Wilmshurst,John (Author)
Mackay,Adrian (Author)
Publication Data   Oxford: Butterworth - Heinemann, 2002
Edition   4th ed.
Physical Description   VIII, 376p
ISBN   0-7506-5449-X    
Subject Area   Marketing
Subject Headings   MARKETING
Call Number   658.8 WIL
Table of Contents   No Publisher Information

 

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