L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Emotional branding: how successful brands gain the irrational edge
| Author |
Travis,Daryl (Author)
| Publication Data | Roseville, California: Prima Venture, 2000 | Physical Description | XIII, 306p | Subject Area | Marketing | Subject Headings | BUSINESS NAMES -- PSYCHOLOGICAL ASPECTS | Call Number | 658.8343 TRA |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 070094 | 70223 | AVAILABLE | English hall - 1st floor |
|---|
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