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         Customer winback: how to recapture lost customers and keep them loyal
 

 
Author   Griffen,Jill (Author)
Lowenstein,Michael W. (Author)
Publication Data   San Francisco: Jossey - Bass, 2001
Physical Description   XXII, 314p
Series Data   The Jossey - Bass business and management series;
Subject Area   Marketing
Subject Headings   CUSTOMER LOYALTY CUSTOMER SERVICES CUSTOMER RELATIONS
Call Number   658.812 GRI

 

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1 070280 70207 AVAILABLE English hall - 1st floor PRINT

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