L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Customer equity: building and management relationships as valuable assets
| Author |
Blattberg,Robert C. (Author)
Getz,Gary (Author) Thomas,Jacquelyn S. Thomas (Author) | Publication Data | Boston: Harvard Business School Press, 2001 | Physical Description | XIX, 228p | Subject Area | Marketing | Subject Headings | RELATIONSHIP MARKETING CUSTOMER SERVICES -- MARKETING CUSTOMER RELATIONS CUSTOMER LOYALTY | Call Number | 658.812 BLA |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 070085 | 70183 | AVAILABLE | English hall - 1st floor |
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