L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Brand warfare: 10 rules for building the killer brand: lessons for new and old economy players
| Author |
D'Alessandro,David F. (Author)
Owens,Michele (Author) | Publication Data | New York: McGraw - Hill, 2001 | Physical Description | XVIII, 185p | Subject Area | Marketing | Subject Headings | BRAND NAME PRODUCTS PRODUCT MANAGEMENT | Call Number | 658.827 DAL |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 070055 | 70181 | AVAILABLE | English hall - 1st floor |
|---|
Item Status With (*). cannot be charged