L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Convergence marketing: strategies for reaching the new hybrid consumer
| Author |
Wind,Yoram (Jerry) (Author)
Mahajan,Vijay (Author) Gunther,Robert E. (Author) | Publication Data | Upper Saddle River, New Jersey: Prentice Hall, 2002 | Physical Description | XXVIII, 336p | ISBN | 0-13-065075-7 | Subject Area | Marketing | Subject Headings | INTERNET MARKETING MARKETING CONSUMER BEHAVIOR COMMUNICATION IN MARKETING | Call Number | 658.8 WIN | More Information by Publisher |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 072387 | 70168 | AVAILABLE | English hall - 1st floor |
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