L i b r a r y & I n f o r m a t i o n R e s o u r c e s
The hero and the outlaw: building extraordinary brands through the power of archetypes
| Author |
Mark,Margaret (Author)
Pearson,Carol S. (Author) | Publication Data | New York: McGraw - Hill, 2001 | Physical Description | XII, 384p | Subject Area | Marketing | Subject Headings | PRODUCT MANAGEMENT BRAND NAME PRODUCTS BRAND NAME PRODUCTS -- MARKETING | Call Number | 658.827 MAR |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | 070042 | 70137 | AVAILABLE | English hall - 1st floor |
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