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         Marketing: concepts and strategies
 

 
Author   Pride,William M. (Author)
Ferrell,O. C. (Author)
Publication Data   Boston: Houghton Mifflin Company, 2000
Physical Description   XXX, [724]p in various pagings
Subject Area   Marketing
Subject Headings   MARKETING MARKETING -- MANAGEMENT
Call Number   658.8 PRI

 

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