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         Marketing management: a strategic decision-making approach
 

 
Author   Boyd,Harper W. ...[et al.]
Publication Data   Boston, EG: McGraw-Hill/Irwin, 2002
Edition   4th ed.
Physical Description   XXI, 594p + CD-ROM
Series Data   The McGraw-Hill/Irwin series in marketing;
Subject Area   Marketing
Subject Headings   Marketing -- Management
Call Number   658.8 MAR

 

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1 E019563 AVAILABLE English hall - 1st floor PRINT
2 071681 72220 AVAILABLE English hall - 1st floor PRINT

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