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         Total relationship marketing  
 
Author   Gummesson,Evert (Author)
Publication Data   Oxford: Butterworth-Heineman, 2002
Edition   2nd ed.
Physical Description   XIII, 350p
ISBN   0-7506-5407-4    
Subject Area   Marketing
Subject Headings   Relationship marketing
Call Number   658.812 GUM
Table of Contents   No Publisher Information

 

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