L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Services marketing: integrating customer focus accross the firm
| Author |
Zeithaml,Valarie A.
Bitner,Mary Jo | Publication Data | Boston: McGraw - Hill/Irwin, 2003 | Edition | 3rd ed. | Physical Description | XX, 668p | Subject Area | Marketing | Subject Headings | Marketing Service industries -- Marketing Customer services | Call Number | 658.8 ZEI |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | E019639 | CIRCULATED | 2009-01-22 | English hall - 1st floor |
|---|---|---|---|---|---|---|---|
| 2 | 071594 | 71953 | AVAILABLE | English hall - 1st floor |
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