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         Strategic marketing management cases  
 
Author   Cravens,David W.
Lamb,Charles W.
Crittenden,Victoria L.
Publication Data   Boston: McGraw - Hill/Irwin, 2002
Edition   7th ed.
Physical Description   XVI, 685p + CD-ROM
Subject Area   Marketing
Subject Headings   Marketing -- Case studies
Call Number   658.802 CRA

 

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1 E019575 AVAILABLE English hall - 1st floor PRINT
2 071449 72021 AVAILABLE English hall - 1st floor PRINT
3 071796 72264 AVAILABLE English hall - 1st floor PRINT

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