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         Consumer behavior building marketing strategy
 

 
Author   Hawkins,Del I. (Author)
Best,Roger J. (Author)
Coney,Kenneth A. (Author)
Responsibility Data   Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Publication Data   Boston: Irwin/ McGraw-Hill, 2001
Edition   8th. ed
Physical Description   xxiv, 776 p. : ill ; 26 cm.
ISBN   0-07-118039-7    
Subject Area   Marketing
Subject Headings   Consumer behavior -- United States Market survey -- United States Consumer behavior -- United States -- Case studies
Call Number   658.83420973 HAW
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