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         Key customers: how to manage them profitably
 

 
Author   McDonald,Malcolm
Rogers,Beth
Woodburn,Diana
Publication Data   Oxford: Butterworth Heinemann, 2000
Physical Description   XXII, 320p
Series Data   The Chartered Institute of marketing/ Butterworth Heinemann marketing series;
Subject Area   Marketing
Subject Headings   Selling -- Key accounts Marketing -- Key accounts Customer services
Call Number   658.8105 MCD

 

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