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         Consumer behavior  
 
Author   Schiffman,Leon G.
Kanuk,Leslie Lazar
Publication Data   Upper Saddle River, New Jersey: Prentice - Hall, 1999
Edition   7th ed.
Physical Description   XIII, [496]p in various pagings
Subject Area   Marketing
Subject Headings   Consumer behavior Motivation research (Marketing)
Call Number   658.8342 SCH

 

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