L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Service marketing: integrating customer focus across the firm
| Author |
Zeithaml,Valarie A.
Bitner Mary Jo | Publication Data | Boston: Irwin/ McGraw - Hill, 2000 | Edition | 2nd ed. | Physical Description | XXVIII, 620p | Subject Area | Marketing | Subject Headings | Service industries -- Marketing Customer services Marketing | Call Number | 658.8 ZEI |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | E016441 | AVAILABLE | English hall - 1st floor |
|---|
Item Status With (*). cannot be charged