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         Advertising and promotion: an integrated marketing communications perspective  
 
Author   Belch,George E. (Author)
Belch,Michael A. (Author)
Responsibility Data   George E. Belch and Michael A. Belch
Publication Data   Boston: McGaw - Hill/ Irwin, 2001
Edition   5th ed.
Physical Description   xx, 759 p.
Series Data   The McGraw - Hill/ Irwin series in marketing;
Subject Area   Management
Subject Headings   Advertising Sales promotion Communication in marketing
Call Number   659.1 BEL

 

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