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         Marketing plans: how to prepare them, how to use them
 

 
Author   McDonald,Malcolm
Publication Data   Oxford: Butterworth - Heinemann, 1999
Edition   4th ed.
Physical Description   XVIII, 578p
Series Data   The charted institute of marketing/ Butterworth - Heinemann marketing series;
Subject Area   Marketing
Subject Headings   Marketing -- Planning
Call Number   658.802 MCD

 

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