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         Marketing management: analysis, planning, implementation, and control
 

 
Author   Kotler,Philip
Publication Data   New Jersey: Prentice Hall International, 1997
Edition   9th ed.
Physical Description   XL, 838p in various pagings
Series Data   The prentice Hall international series in marketing;
Subject Area   Marketing
Subject Headings   Marketing
Call Number   658.8 KOT

 

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