PHILADELPHIA UNIVERSITY
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  ONLINE CATALOGUE

        
         Marketing research : measurment and method
 

 
Author   Tull,Donald S.
Hawkins,Del I.
Publication Data   New York: Macmillan, 1987
Edition   4th ed
Physical Description   XVI, 845p
Notes   - A text with cases
Subject Area   Marketing
Subject Headings   Marketing research marketing research--Case studies
Call Number   658.83 TUL

 

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