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         Essentials of marketing
 

 
Author   McCarthy,E. jerome
Perreault,William D.
Publication Data   Homewood, Ill: IRWIN, 1988
Edition   4th ed
Physical Description   xvi, 512 p.
ISBN   0-256-06009-6    
Subject Area   Marketing
Subject Headings   Marketing
Call Number   658.8 MCC
Table of Contents   No Publisher Information

 

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