L i b r a r y & I n f o r m a t i o n R e s o u r c e s
Introduction to advertising and promotion: An integrated marketing communications perspective
| Author |
Belch,George E.
Belch,Michael A. | Publication Data | Homewood, Ill: Irwin, 1993 | Edition | 2nd.ed | Physical Description | XXXII, 836p | Subject Area | Management | Subject Headings | Advertising Communication in marketing Selling Sales promotion Marketing | Call Number | 659.1 EL |
Item Information
| Copy | Barcode | Reg # | Volume ID | Item Status | Due Date | Location | Media Type | 1 | E004453 | AVAILABLE | English hall - 1st floor |
|---|---|---|---|---|---|---|---|
| 2 | E006235 | AVAILABLE | English hall - 1st floor |
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