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         Communication by objectives: a guide to productive and ost-effective public relations and marketing
 

 
Author   Londgren,Richard E.
Publication Data   New Jersey: Prentice-Hall, 1983
Physical Description   VIII, 200p
Subject Area   Management
Subject Headings   Communication in organizations Public relations Communication--Psychological aspects
Call Number   659.2 LON

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         The public relations handbook
 

 
Author   Theaker,Alison
Publication Data   London: Routledge, 2001
Physical Description   VIII, 289p
Series Data   Media practice;
Subject Area   Management
Subject Headings   Corporations -- Public relations
Call Number   659.2 THE

 

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         Public relations strategy
 

 
Author   Oliver,Sandra (Author)
Publication Data   London: Kogan Page Limited, 2001
Physical Description   XV, 128p
Series Data   PR in practice series;
ISBN   0-7494-3541-0    
Subject Area   Management
Subject Headings   PUBLIC RELATIONS STRATEGIC PLANNING
Call Number   659.2 OLI
Table of Contents   No Publisher Information

 

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         Strategic public relations management: planning and managing effective communiation programs
 

 
Author   Austin,Erica Weinteraub (Author)
Pinkleton,Bruce E. (Author)
Publication Data   Mahwah, New Jersey: Lawrence Erlbaum Associates, Publishers, 2001
Physical Description   XIV, 399p
Series Data   LEA's communication series;
ISBN   0-8058-3160-6    
Subject Area   Management
Subject Headings   PUBLIC RELATIONS -- MANAGEMENT
Call Number   659.2 AUS
Table of Contents   No Publisher Information

 

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         Effective public relations
 

 
Author   Cutlip,Scott M. (Author)
Center,Allen H. (Author)
Broom,Glen M. (Author)
Publication Data   Upper Saddle River, New Jersey: Prentice Hall, 1999
Edition   8th ed.
Physical Description   XX , 588p.
ISBN   0-13-541211-0    
Subject Area   Management
Subject Headings   PUBLIC RELATIONS
Call Number   659.2 CUT
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         The practice of public relations
 

 
Author   Seitel,Fraser P. (Author)
Publication Data   Upper Saddle River, New Jersey: Prentice Hall, 2001
Edition   8th ed.
Physical Description   XXIII, 534p
Subject Area   Management
Subject Headings   PUBLIC RELATIONS -- UNITED STATES
Call Number   659.2 SEI

 

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2 112732 112732 AVAILABLE English hall - 1st floor PRINT

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         Public relations practices: managerial case studies and problems
 

 
Author   Center,Allen H. (Author)
Jackson,Patrick (Author)
Publication Data   Upper Saddle River, New Jersey : Prentice - Hall , 2003
Edition   6th ed.
Physical Description   XIV, 418p
ISBN   0-13-613803-9    
Subject Area   Management
Subject Headings   PUBLIC RELATIONS -- CASE STUDIES
Call Number   659.2 CEN
Table of Contents   No Publisher Information

 

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         Handbook of public relations
 

 
Author   skinner,Chris (Author)
Von Essen,Llew (Author)
Mersham,Gary (Author)
Publication Data   Oxford: Oxford University Press, 2001
Edition   6th ed.
Physical Description   398p
ISBN   0-19-578055-8    
Subject Area   Management
Subject Headings   PUBLIC RELATIONS
Call Number   659.2 SKI
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         Manage your reputation: how to plan public relations to build and protect the organization's most powerful asset
 

 
Author   Haywood,Roger (Author)
Publication Data   London: Kogan Page, 2002
Edition   2nd ed.
Physical Description   XII, 276p
ISBN   0-7494-3794-4    
Subject Area   Management
Subject Headings   PUBLIC RELATIONS
Call Number   659.2 HAY
Table of Contents   No Publisher Information

 

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         Do your own P.R. : getting the right publicity for your organisation
 

 
Author   Phillipson,Ian (Author)
Publication Data   Mumbai: Jaico Publishing House, 1998
Physical Description   128 p.
Series Data   How to;
ISBN   81-7224-688-9    
Subject Area   Management
Subject Headings   Public relations
Call Number   659.2 PHI
Table of Contents   No Publisher Information

 

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         Developing the public relations campaign: a team-based approach
 

 
Author   Bobbitt,Randy (Author)
Sullivan,Ruth (Author)
Responsibility Data   Randy Bobbitt, Ruth Sullivan
Publication Data   Boston: Pearson A and B, 2005
Physical Description   xvii, 284 p.
ISBN   0-205-35924-8    
Subject Area   Management
Subject Headings   Public relations
Call Number   659.2 BOB
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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Public relations campaigns and techniques: building bridges into the 21st century
 

 
Author   Matera,Fran R. (Author)
Artigue,Ray J. (Author)
Responsibility Data   Fran R. Matera, Ray J. Artigue
Publication Data   Boston: Allyn and Bacon, 2000
Physical Description   vii, 280 p.
ISBN   0-205-15815-3    
Subject Area   Management
Subject Headings   Public relations
Call Number   659.2 MAT
Table of Contents   No Publisher Information

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Adventures in public relations: case studies and critical thinking
 

 
Author   Guth,David W. (Author)
Marsh,Charles (Author)
Responsibility Data   David W. Guth, Charles Marsh
Publication Data   Boston: Pearson Allyn and Bacon, 2005
Physical Description   xii, 370 p.
ISBN   0-205-40570-3    
Subject Area   Management
Subject Headings   Public relations Public relations -- United States -- Case studies
Call Number   659.2 GUT
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         Public relations: a values-driven approach
 

 
Author   Guth,David W. (Author)
Marsh,Charles (Author)
Responsibility Data   David W. Guth, Charles Marsh
Publication Data   Boston: Pearson Education, 2006
Edition   3rd ed.
Physical Description   xix, 604 p.
ISBN   0-205-45953-6    
Subject Area   Management
Subject Headings   Public relations Public relations -- Moral and ethical aspects
Call Number   659.2 GUT
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2 085244 86633 AVAILABLE English hall - 1st floor PRINT

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Toward the common good: perspectives in international public relations
 

 
Author   Tilson,Donn James (ed.)
Alozie,Emmanuel C. (ed.)
Responsibility Data   [edited by] Donn James Tilson, Emmanuel C. Alozie
Publication Data   Boston: Pearson Allyn and Bacon, 2004
Physical Description   xxii, 440 p.
ISBN   0-205-36138-2    
Subject Area   Management
Subject Headings   Public relations -- Cross-cultural studies
Call Number   659.2 TOW
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2 085487 86639 AVAILABLE English hall - 1st floor PRINT

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