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         The essence of consumer behaviour
 

 
Author   Blythe,Jim (Author)
Publication Data   Harlow, England: Prentice Hall, 1997
Physical Description   X, 206p.
Series Data   Essence of management series;
ISBN   0-13-573122-4    
Subject Area   Marketing
Subject Headings   CONSUMER BEHAVIOR MARKETING RESEARCH
Call Number   658.8342 BLY
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1 073030 70097 AVAILABLE English hall - 1st floor PRINT

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